One particular debate on publishing that interests me is the seemingly intensifying battle between bloggers and traditional print news media. Two forms of publishing, one old, one new, each seeking to outlast the other as they compete for your readership. If you ask me, the bloggers have the upper hand in this battle. Like any new forms of media, they will eventually saturate the market, and all but a few traditional sources of print news media will disappear just like vinyl records.
Markos Moulitsas, founder of the Daily Kos blog, “a daily web blog with political analysis on US current events from a liberal perspective,” claims that contrary to popular belief, bloggers like himself do not want to see the demise of traditional print media such as newspapers like the New York Times, but they just want traditional media to do their jobs properly. “I think a lot of the decline in these traditional media outlets is because people
have lost their faith that those publications don’t have ulterior motives or agendas. People like me, I have an agenda, and I’m very clear about it, but publications like the New York times are trying to be something better than that.” Moulitsas continues to argue that the implied credibility that publications like the NY Times as well as other traditional print media claim is dangerous.
I think the media and technology are one in the same. When technology changes, the media changes. This has always been the case. Look at the introduction of the television or the radio, both were enough to unsettle traditional print news media and cause a reaction, but not enough to completely dismantle it. I think the internet is the medium that will dismantle print media, however, it will be a long and slow process. Newspaper’s will not go down without a fight as some of the world’s richest people have invested interests in them. Take Gina Rinehart for example. After purchasing a large sum of Fairfax news in Australia,
she has asked for a position on the board. Clearly, she wants her voice and opinions to be heard, but in a subtle, manipulative way. I think this is part of the reason people have lost so much faith in traditional print media, purely because they aren’t sure if it can be trusted anymore, and bloggers are able to provide a more personal engagement. Their motives, if any are generally clearly laid out for the audience, there is no facade of impartiality. Essentially, the internet and it’s ability to transform events through time and space by the second will prove the downfall of traditional print media.